Yes, I admit that having a goal to lose twenty pounds in 12 weeks was a a little lofty for my 55-year-old metabolism and shaky resolve (damn you Cadbury's Dairy Milk Chocolate). So, my new and improved weight loss goal will be...5 pounds in ten weeks.
"By November 30th, 2011 - I commit myself to losing 5 pounds".
Wait. Let's change that goal to nine weeks.
"By November 23rd, 2011 - I commit myself to losing 5 pounds".
Ending a week after Thanksgiving is a recipe for failure.
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